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02 / Melbourne United.

Melbourne United (NBL)

Digital work created as Graphic Designer at Melbourne United Basketball Club in the NBL, from September 2021 to April 2022, covering the club's social channels from game day to the final score.

Visual Design · Digital · Social

02 / The big picture

Artwork placeholder

Feature artwork to be added

The direction

Made for game day.

Digital specs for the club's socials. Game day announcements, quarter-time scores and player stat lines, built as one system so every post reads as United at a glance.

Player story graphic
Player story graphic
Player story graphic
Game Day graphic, United v Breakers
Game Day graphic, Kings v United, Round 1
Game Day graphic, Kings v United
Player stat line graphic
Quarter-time score graphic

The program

Made for print.

Game Day programs for home games at John Cain Arena. A new cover for every opponent, each built around one player, so the series holds together on the stand and still feels fresh each round.

Game Day program mockup, two printed covers
Game Day program cover, Sydney Kings
Game Day program cover, Sydney Kings, alternate
Game Day program cover, South East Melbourne Phoenix
Game Day program cover, NZ Breakers

The round

Made for the big screen.

Key art for Melbourne United's Multicultural Game against the Adelaide 36ers, built to promote ticket sales for the round.

Multicultural Game key art

More ideas, back this way.

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